A global strategy team
Right before making these findings public, Dr. Hansen’s team reached out to our managing director and principal strategist to come on board and join a team of global strategists to plan the release of these incredible findings, manage the PR around it, and assist in establishing Dr. Hansen’s personal brand as the unequivocal expert, not only leading the team of archeologists working in the Basin, but also fighting for the preservation and protection of this world wonder. Our Managing Director:
- Was a core member of the strategic advisory team to Dr. Richard Hansen, and part of the team preparing him for key interviews with CNN and National Geographic, among others
- Was at the forefront of the initiation of a Communication Center to handle all media relations on behalf of Dr. Hansen and the organization behind The Mirador Basin Project
- Developed a top-line digital strategy and roadmap for global initiatives to be undertaken by the Communication Center
- Worked alongside Guatemalan PR and Communication agencies to develop a localization strategy and advise on global and local positioning strategies for ‘Vision Mirador Basin’ and Dr. Richard Hansen



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Maruja Bogaard, MMC
Managing Director & Principal Strategist
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