Market Research
We are deeply passionate about people and infinitely curious about what moves them to do what they do. What fuels their purchase behavior? Why are some very loyal to a certain product, while others prefer to shop for bargains? What drives loyalty? Is recommendation important? Whose recommendation do they value most? What about the “know-like-trust” factor? Is it driven by brand, experience, influence? These (and so many more) questions are at the core of successfully starting, growing, and thriving in any type of business, regardless of the size, the industry, or the location(s). The better you know who you’re serving, the better you can serve them. And we’re here to help you with that! For over 20 years, we’ve offered tailor-made research solutions to clients across various methodologies. We would happily advise you on the right one for your needs, or a hybrid approach when validation is important. Our expertise covers:
Qualitative
Face-to-face focus groups
Online focus groups
In-depth interviews
Online ethnography
Quantitative
Telephone surveys (CATI)
Online surveys (CAWI)
Net Promoter Score
NPS surveys
Segmentation
RFM segmentation
Our team
We are a team of global, multi-lingual consultants who come together to deliver best-in-breed, leading-edge solutions to organizations of all sizes, regions, and verticals.
We are creative, strategic, commercial, analytical, functional and technical. Consumer Insight gurus, Integrated MarketingCommunication Strategists, Business Developers, Graphic Designers, Web Designers, Data Analysts, Project Managers, Database Designers, Solution Architects, and Oracle ERP Cloud Implementers, our consultants work, have worked, or have been involved in projects for the prestigious list of clients listed here, among many others.
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Maruja Bogaard, MMC
Managing Director & Principal Strategist
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