IMC Strategy

IMC, which stands for Integrated Marketing Communications, is defined by the American Marketing Association as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” When developing an IMC strategy, we set out to create a roadmap that ensures your customers experience your brand in a consistent and cohesive manner, across all platforms and touch points; whether these be online, offline, or face-to-face. In doing so, we offer you a framework that will not only foster awareness around your brand, but will give you the tools to turn your customer base into engaged brand ambassadors who will ultimately drive your bottom line.

During the strategic process we will:

  • Dive into first and third party research to establish the current state of your company and industry
  • Identify key areas to zero in on by conducting a SWOT and PEST(EL) analysis
  • Identify target audiences and develop customer personas
  • Develop a customer journey map to identify key interaction points with customer personas

  • Define SMART objectives along with the best channels for communications
  • Assess branding/ positioning needs and consider communication guidelines to support future marketing endeavors
  • Develop a content strategy that is aligned with the SMART objectives and branding needs
  • Develop a full IMC Strategy including tactics and implementation plan
  • Advise on how to reassess and iterate for longterm strategic direction

Our team

We are a team of global, multi-lingual consultants who come together to deliver best-in-breed, leading-edge solutions to organizations of all sizes, regions, and verticals.

We are creative, strategic, commercial, analytical, functional and technical. Consumer Insight gurus, Integrated MarketingCommunication Strategists, Business Developers, Graphic Designers, Web Designers, Data Analysts, Project Managers, Database Designers, Solution Architects, and Oracle ERP Cloud Implementers, our consultants work, have worked, or have been involved in projects for the prestigious list of clients listed here, among many others.

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Maruja Bogaard, MMC

Managing Director & Principal Strategist

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